Now
Last updated November 1, 2025.
Here's a quick look at what I'm working on now.
Parenting: I'm the father of two wonderful children. They take up almost every free waking moment when I'm not working, sleeping, or squeezing in an hour of TV with my wife after the kids go to bed. They motivate me to be better at everything, and more productive.
Marriage: I am lucky enough to be married to the woman of my dreams. She's beautiful, smart, creative, a wonderful and committed mother, and challenges me. Our marriage is the single most important thing that's ever happened in my life, and it takes work to keep it healthy for both of us.
Career: I work at Watershed, the enterprise sustainability platform. I joined in March 2023 when they bought my last company, VitalMetrics, which I helped grow with founder, professor, and friend Dr. Sangwon Suh. I'm on the sales team at Watershed, and am thrilled to play part in its story.
Health: Prioritizing health comes down to daily habits. I lift weights four days per week, and exercise every other day too. I meditate daily. And now I write daily here on this blog. Without my health, I can't deliver on my other roles.
For now, this is all I have time for. I'm regularly tempted to be involved in other projects, but have prioritized these four domains as the most important things I could be doing with my time.
Past Projects
- Daily sustainability posts on LinkedIn; I lasted about 6 months before I couldn't take it anymore
- Helped grow the Watershed partnerships program with global GSIs (I personally managed Deloitte, Accenture, ERM, KPMG and more)
- Helped grow VitalMetrics to 2x revenue in 6 months, successful exit to Watershed
- Helped grow Gold Front, a branding agency, 2x in 12 months
- Modern Sales Podcast with over 2M lifetime downloads
- Serve Don't Sell Blog
- Serve Don't Sell Sales Training program and private consulting practice
- Good Funnel marketing consulting business
- Master's degree in Environmental Science and Management from the Bren School at UC Santa Barbara
- College dropout turned 5x Dean's List graduate from Cal State Northridge
- Sketchy Randoms music project with the supremely talented Javier Dunn
- LAW music, self produced and recorded and hip-hop records
- The Jimmy Spot, an 8 piece hip hop funk band (RIP Kelsey Ryan)